About Us
About Us – The Philosophy of Design Optical
Since 1991, we have been telling stories through eyewear.
Born as a small neighborhood optical shop in Rome, we have always believed that glasses are not just an accessory, but an extension of one’s personality. In 2010, we chose to take a new direction: moving away from conventional brands to focus on a constant search for unique pieces, handcrafted by independent designers from all over the world.
Our philosophy is simple: simplicity, kindness, and uniqueness. Every frame we curate is the result of meticulous research, designed for those who want to express themselves with authenticity, never in a banal way.
Our store is an experience, not just a shop. We designed the space using natural materials such as wood, iron, and concrete, creating an essential yet character-rich environment. This concept has earned us international recognition, even achieving second place in a design contest for concept stores.
Today, we welcome clients who are looking for more than just a pair of glasses — they are looking for a new way to see and be seen. Every suggestion is personal, and every choice is guided by the desire to enhance the true essence of those who step into our world.
What Our Fantastic Users Say
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Karen Tischer (IT)
moreI don't read Italian so I can't finish this survey. But ordering and receipt went smoothly. And I love these frames. I ordered them to replace ones I broke and wanted the same color. Thank you so much. Karen.
May 28,2025
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